It is that time of year again, when the new season ad campaigns are beginning to grace the pages of fashion/style magazines. I love anticipating what each designer will create (they are somewhat like the fashion equivalent of the superbowl ads), and have much admiration for the level of creativity and quality that goes into a major campaign. I always have a few standouts I like (highlighted on this page), but this year my absolute favorite one is easily the Valentino campaign.
Valentino designers Maria Grazia Chiuri and Pierpaolo Piccioli ventured to Amboseli National Park in Kenya to shoot their African inspired Spring 2016 collection campaign. The duo tapped Stephen McCurry, a photographer who is most famous for his ‘Afghan Girl’ National Geographic cover, along with a diverse collection of models (Alice Metza, Cameron Traiber, Greta Varlese, Kirin Dejonckheere and Tami Williams. I love that they feature the Maasai people in the ads. The campaign truly gives you a sense of the African environment and culture.
Alexander Wang’s reign at Balenciaga is coming to an end. For his last season as creative director of Balenciaga, Wang tapped actress Zoe Kravitz and model Anna Ewers for the brand’s spring-summer 2016 campaign. Posing in the season’s all white looks, the duo were photographed by Steven Klein in the sun-drenched images.
They’re back! For the first time, creative director Olivier Rousteing tapped Steven Klein to shoot the exclusively black and white images for Balmain’s spring campaign. Klein brought along his favorite super models of the nineties — Cindy Crawford, Claudia Schiffer and Naomi Campbell, who look every bit as beautiful 20 years later.
Chloe gets some new blood for its spring-summer 2016 campaign. After several seasons with Inez & Vinoodh as her go-to photographers, creative director Clare Waight Keller tapped Theo Wenner to shoot the sun-soaked ads with models Antonina Petkovic, Celine Bouly and Ari Westphal posing on cobblestone streets. Keller wanted to a highlight a more adventurous, free-spirited, impulsive side of the Chloé girl.
The Italian label’s spring ads feature creative director Alessandro Michele’s distinct new aesthetic — with a spotlight on the season’s bold prints and vintage feel clothing. The bright, eye-catching images stars Polina Oganicheva, Peyton Knight, Elizabeth Moore and Jacob Hugo Goldhoorn, and was lensed by British photographer Glen Luchford in Berlin.