Guest Editor Chelsea – Loving Sjobeck


 

60 years after his family stepped foot on the Malibu sand, founder Garrett, taking inspiration from his great grandmother, wanted to showcase his Malibu heritage through clothing design.  His grandmother, a fashionista clad in high heels and accustomed to a socialite lifestyle, surrounded by the likes of Frank Sinatra and Clark Gable, founded the Calamigos Ranch in Malibu. Getting his start by designing uniforms for the ranch employees, Garrett found he could create “wearable art.” While co-founder Jesse Ray, originally on the track to law school, found his call to fashion when he learned the process behind production. Although he describes himself as a “bookworm,” his excitement in discovering that fashion was a new form of expression was vital to the brand’s success.

Sjobeck is a collaborative expression of Garrett and Jesse Ray’s love of both the arts and the entrepreneurial spirit. Their innovative designs never follow the trends and stand on their own through their unique screen-printing techniques and their willingness to push the envelope. The line works however, because there truly is a piece in the collection for everyone. As a buyer looking at the line for my store I found myself intrigued and in awe of many of the designs that were too risky for my Brentwood clientele…like art, many of the designs either speak to you or do not. At the end of the day, I respect smaller lines (like Sjobeck) that have solid vision and values and can stand on their own next to the DVF’s and Joie’s of the world.

Clockwise from top left: Side Button Sweater $235, BF Tee $125, Collared Sweater $245, Cold Shoulder $198, Boatneck Pullover $238 and Shell Cardigan $298.

Sjobeck is available at Chelsea Brentwood 11704 Barrington Court, Los Angeles, CA 90049 (310)71-4770 www.chelseabrentwood.com.

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