There just might be a new “It” bag that’s hitting the streets. And our fashion budgets can rejoice because thanks to the ascent of the cloth tote we can still afford new shoes.
These bags, which are often free, are popping up on the arms of trend setters in major cities across the world. Sadie Stein, the chic deputy editor of The Paris Review reports, “I often only carry a tote, either my PR (The Paris Review), or the 100th anniversary of Barney Greengrass.” The independent curator Alison Gingeras, whose clients include Francois Pinault, the president of PPR, whose holdings include Gucci and Bottega Veneta says she often forgoes “the ‘real’ purse for cloth totes.” One of her favorite totes is from the Hamster Wheel show that was organized by Franz West in Venice and as puts it, “I have a total fetish for them and get upset when I lose one.”
Many of these “new it bags” are free and are a limited edition, with the only price being a covetable invitation to a swanky gathering, “I keep and treasure the one Alber Elbaz created as a giveaway for his 2010 Halloween party,” said the public relations entrepreneur Cary Leitzes, of Leitzes & Company. But if you’re not a major power player don’t fret. Cheryle Huber, a non-profit manager, who was spotted strolling along Fifth Avenue in Park Slope, Brooklyn with a tote emblazoned with a detailed line drawing and the words “Lady Bug Transistor,” a friend’s band.
Our new favorite tote is Lauren Bush’s FEED bags, made to support her foundation to bring food to Africa, we love that these bags have de-frumpified the notion of the charity or nonprofit tote, and are now seen on the shoulders of the young and glamorous.
Clockwise from top left: No +1 Tote bag, Feed Tote Bag, Heyday Partnerships Architecture & Design Museum, Alexander McQueen Savage Beauty Toto Bag.
Whose tote bag will you be wearing in 2012?