





The ladies behind the mega popular Juicy Couture are at it again. They launched their new line, Skaist-Taylor, at New York”s fashion week last month, previewing a fashion show in the basement of Lincoln center that drew the likes of Anna Wintor and good friend, Rachel Zoe. Gela Nash-Taylor and Pamela Skaist-Levy sold Juicy in 2003 to Liz Claiborne for 53 million, and remained as its creative directors till 2010. Upon their departure in 2010 they signed a non-compete agreement for 18 months that expired in June 2011 leaving them free to create their new venture.
The collection, which will be in stores for fall 2012, is a mix between vintage bohemian (vintage-inspired peasant blouses and paisley maxi dresses) and sexy rocker chic wear ( leather mini skirts, black mini dresses and see through tops) with a strong emphasis on outer wear (many with fur details).
While these designers will never be known for their craftsmanship or their ability to ” create fashion” that is outside the box, they do know whats fun and flirty, what women want to wear and, most importantly, what they will part with their money for. Juicy made them a fortune, here’s guessing Skaist-Taylor makes them another.
All photos Skaist-Taylor Fall/Winter 2012.